Responsible for planning, building, and implementing digital marketing campaigns across multiple channels and platforms for clients.

Main Tasks

• Develop digital marketing strategies
• Create content for marketing campaigns
• Analyze website traffic and user behavior
• Optimize campaigns for maximum reach and engagement
• Monitor and report on campaign performance

Specific Duties

• Identify target audiences and understand their needs and preferences
• Analyze competitor strategies and create a plan to differentiate and outpace them
• Establish objectives and goals for digital marketing campaigns
• Research and develop effective strategies to reach target audiences
• Develop engaging content ideas that align with the marketing strategies
• Optimize content for SEO purposes
• Collaborate with the Support team to ensure that content is visually appealing and meets technical requirements
• Monitor and analyze the visibility and effectiveness of the contents created
• Set up different analytics tools to get insights on website traffic and user behavior
• Identify and analyze KPIs to measure website performance
• Monitor competitor websites and analyze their performance
• Suggest changes to improve website performance and user experience
• Test different strategies and tactics to determine which are the most effective
• Set up goals, and track and measure the performance of the campaigns to improve results
• Analyze data from previous campaigns to identify patterns and trends
• Research potential new audiences and target them with tailored messages
• Set up appropriate tracking systems for different campaigns
• Monitor campaign performance on a regular basis
• Create reports to communicate performance metrics to stakeholders
• Make recommendations for optimizing campaigns to meet goals and objectives accordingly

• Bachelor’s degree in Marketing, Computer Science, Business Administration, or a related field
• 3-5 years of professional experience in digital marketing
• Expertise in digital analytics tools
• Excellent communication and interpersonal skills
• Ability to work independently and collaboratively with a team
• Ability to think creatively and develop innovative strategies
• Strong problem-solving and analytical thinking
• Must be tech-savvy and business-savvy
• Must be detail-oriented and result-oriented

Send your resume to hr@thehubmyanmar.com