Post Date 18-03-2016 1040 views
Media Planner

Responsible for planning the purchase of ad position. Suggest when and where ads should be placed and negotiates rates for ads.Responsible for planning the purchase of ad position. Suggest when and where ads should be placed and negotiates rates for ads.Responsible for planning the purchase of ad position. Suggest when and where ads should be placed and negotiates rates for ads.Responsible for planning the purchase of ad position. Suggest when and where ads should be placed and negotiates rates for ads.Responsible for planning the purchase of ad position. Suggest when and where ads should be placed and negotiates rates for ads.Responsible for planning the purchase of ad position. Suggest when and where ads should be placed and negotiates rates for ads.Responsible for planning the purchase of ad position. Suggest when and where ads should be placed and negotiates rates for ads.Responsible for planning the purchase of ad position. Suggest when and where ads should be placed and negotiates rates for ads.

Responsibilities

Owns all aspects of media planning, including but not limited to:

  • Reach highest number of people with lowest-priced ad possible.
  • Identify target audience.
  • Coordinate launch of media campaigns with marketing, communications, and sales departments.
  • Suggest how best way to communicate message.
  • Keep abreast of industry figures, including distribution and audience figures.
  • Monitor buying strategies.
  • Monitor and optimize effectiveness of campaigns.
  • Build relationships with media buying companies.
  • Find a combination of media that will enable the marketer to communicate the message.
  • Collect information about the kinds of audiences that can be reached by the different media and the approximate size of those audiences.
  • Use a combination of several different kinds of media to reach different audiences.
  • Work with media sales workers employed by newspapers, magazines, and radio and television stations.
  • Track down and buy space in print publications or television markets.
  • Prepare advertising schedules.

Requirements

  • Bachelor’s degree
  • 1-3 years of media planning/buying experience, including at least 1 year focused on online/DR (direct response).
  • Ability to understand media data sources in terms of what is measured, the method, and information reported
  • Good writing and verbal communication skills (including presentation skills)
  • Strong analytic skills and ability to relate results to business objectives
  • Knowledge of media tools (ad serving, research) and procedures (both media and inter-department)
  • Understands the concepts of reach, frequency, frequency management, ROI
  • Excellent time management and multi-tasking skills
  • Fundamental knowledge of MS Office: Excel, Word and PowerPoint

Proficient in Comscore and/or Nielsen, MRI. Doubleclick and Prisma proficiency is a plus

How To Apply

OPPO Science & Technology Co.,Ltd

Address : Shwe Gone Dine, Yuzana Tower, 10th floor, Room(1008/B)

Email; chanayeaung123@gmail.com

Phone  : 09 799692786 , 09 400018173

Salary
600000 Kyats - 1500000 Kyats
Job Type
Full-Time
Job Specialization
Others
Yangon

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