Job Description

• Keyword Research: Conduct thorough keyword research to identify strategic keywords and phrases for content optimization and target audience reach.
• On-Page Optimization: Implement on-page SEO strategies including optimizing meta tags, headings, content, and internal linking for improved search engine ranking.
• Technical SEO: Perform website audits to identify technical issues affecting search visibility, such as crawl errors, site speed, and mobile responsiveness.
• Content Optimization: Collaborate with content creators to ensure SEO best practices are followed in creating engaging and search-friendly content.
• Link Building: Develop and execute link-building strategies to improve domain authority and acquire high-quality backlinks.
• Competitor Analysis: Monitor and analyze competitor SEO strategies to identify opportunities and stay ahead in the search landscape.
• Data Analysis: Utilize SEO tools and analytics platforms to track keyword rankings, organic traffic, and other performance metrics. Provide regular reports and insights.
• Local SEO: Optimize local business listings and Google My Business profiles for increased visibility in local search results.
•  Algorithm Updates: Stay updated on search engine algorithm changes and trends, adapting strategies as needed to maintain or improve rankings
• User Experience: Collaborate with UX/UI teams to enhance user experience and site navigation, positively impacting SEO and user engagement.
• SEO Recommendations: Provide clear recommendations for website improvements based on data-driven insights and industry best practices.
• Content Strategy: Assist in developing an effective content strategy that aligns with SEO goals and supports overall marketing objectives.
• Conversion Optimization: Suggest and implement strategies to convert organic traffic into leads or customers
• Training and Education: Educate cross-functional teams about SEO principles and best practices to ensure consistent implementation.

Job Qualifications

•  Bachelor's degree in Marketing, Business, or related field; certification in SEO is a plus.
• Proven experience as an SEO Analyst or similar role.
• Proficiency in using SEO tools and analytics platforms (e.g., Google Analytics, Google Search Console, SEMrush, Moz).
• Strong analytical skills and ability to interpret data to drive actionable insights.
• Knowledge of HTML, CSS, and website architecture's impact on SEO.
• Up-to-date with the latest SEO trends and search engine algorithm updates
• Excellent communication and collaboration skills.
• Detail-oriented, organized, and capable of managing multiple projects simultaneously.
• Problem-solving mindset and the ability to adapt strategies to dynamic search landscapes.
• Strong communication skills in Mandarin and English
• To be assigned and work on-site at the PHILIPPINES

For interested applicants, you may send your CV/resume at enquiry.co@centralone.ph

SUBJECT: JS_SEO ANALYST